20 Unique Etsy Shop Ideas for Beginners – Start Your Etsy Shop Today!

Are you looking to start an Etsy store but not quite sure what you could sell? You may need some inspiration or help coming up with the best Etsy shop ideas for you.

There’s practically an endless list of good Etsy shop ideas to choose from. However, I’ve narrowed it down to a list of 20 potentially profitable and unique Etsy store ideas to get you started.

If you choose to open up your shop be sure to use this link to get your first 40 listing free! (Otherwise listings cost $0.20 USD per listing) 

Bakery

Do you love to bake? Ever considered starting an online bakery? With the possibility of overnight shipping and two-day shipping, it’s possible to sell and ship baked goods.

The Home Bakers specialty is Baclava! What a great idea for an Etsy shop!

Baclava from a bakery Etsy shop

Homemade Pistachio Baklava//The Home Bakers

String of pearls from a successful Etsy shop

String of Pearls//The Cactus Kingdom

Plants

If you have a green thumb you may want to consider selling plants on Etsy. You can sell seeds or cuttings of plants that can ship well. Whether that be succulents, cacti, or moss.

Along the same lines, you could also sell compost soil or other garden supplies.

Check out The Cactus Kingdom here as an example of a successful Etsy shop that sells succulents.

Digital Downloads

I did a whole post on digital downloads where I listed 28 different digital products that you can sell online. You can find that post by clicking here. Most of the items listed in that post can be sold on Etsy and make great Etsy shop business ideas.

Christmas Cards from Etsy Shop

Pink Holiday Cards + Envelopes//The Ritzy Rose

Greeting Cards

Who doesn’t love getting cards? This is a huge industry. From Christmas and holiday cards to birthday cards, thank you cards, get well cards, congratulations, and the list goes on!

The Ritzy Rose sells their cards in packs of 24.

Print on Demand 

I’ve written multiple times about Print on Demand as a business model. There are tons and tons of products that you can sell through print on demand.

I recommend using Printify with Etsy. That’s what I used when I had my POD shop on Etsy and they did a great job!

Click here to check out my other posts about print on demand. 

Wall Art Etsy Shop Idea

Scandinavian Art and Let’s Stay Home//Sara Christina Design

Wall Art 

There’s are tons of great Etsy store ideas out there for wall art. You could sell paintings, drawings, and photography. Or you could sell woodwork or macrame wall art, which are also listed further down in this post.

Sara Christina Design is an example of a well-done art shop on Etsy.

Craft Supplies

Whether you spin or dye your own yarn or create your own fabric, there’s plenty of crafters looking for unique materials out there. 

Welch’s Workshop Supply sells fabric and does quite well with it! 

Jewelry as an Etsy business idea

Star Signet Ring//Caitlynn Minimalist

Jewelry 

Necklaces, earrings, rings, and bracelets. Gold, sterling silver, gemstone, and wire. There are so many variations on how you could start a jewelry shop. 

It could be high-end gold jewelry and cheaper prop jewelry. 

Caitlynn Minimalist has a beautiful jewelry shop and is one of the top sellers in the jewelry category on Etsy. This shop is worth taking a peak at for inspiration. 

Sell gemstones as an Etsy shop idea

Tumbled Amazonite//The Sage Goddess

Gemstones 

Gemstones and crystals have a cult-like following. From people that love the look of them to people that use them for meditation and their metaphysical properties.

Gemstones are stunning and people will pay a pretty penny for them.  

The Sage Goddess has a beautiful gemstone store worth checking out. 

Pet Supplies 

Pet beds, leashes, collars, tags, bandanas, monogrammed dishes or bowls with cute sayings on them, placemats, and unique cat scratch posts.

These are just a few of the things that come to mind when I think of pet supplies on Etsy. 

Check out Fluff Pet Care for more inspiration!

Bath products as an idea to sell on Etsy

Nectarine Honey Blossom Soap Scrub//Lavish Bath Company

Bath Products 

Think bath bombs, soap bars, shampoo bars, and scented Epsom salts! 

Shoppers love great smelling homemade products for their bathroom and these types of products make amazing gifts. Gift shops are great Etsy shop ideas. 

Lavish Bath Company sells bath bombs and soap scrubs.

Sell wedding supplies as an etsy shop idea

Bath Bomb Bridesmaid Proposal/Wedding Fan/Bridesmaid Proposal Box//Mod Party

Wedding Supplies 

Weddings are a HUGE industry and there are many routes you can go with it. You can design and sell stationery like invitations, save the dates, and thank you cards or you can sell bridesmaids gifts, wedding favors, and gifts like this shop Mod Party.

You can see that Mod Part has made around 715,000 sales (at the time of writing this) since 2013 with an average sale price of $30 (that’s rounding down). That’s over $21 million in 7 years. Mind you, that’s a gross amount and doesn’t account for any overhead, whether it be the cost of product or labor. Regardless, it’s a huge number and shows the potential there is in the wedding industry. 

Baby gear as an Etsy store idea

Silicone Pacifier//Busy Puzzle

Baby Gear 

Babies are another huge industry as parents are constantly having to get new products to keep up with their child’s development. Whether it’s clothing, teething products, or for learning, there’s lots of opportunity out there. 

Busy Puzzle is an example of a shop that sells teethers and baby toys, mainly wooden block puzzles. 

Gift Wrapping 

The hype of Quarter 4 and Christmas is no joke. People start buying like crazy come holiday time. And with all those gifts being bought they will need to be wrapped too. 

You can sell wrapping paper, gift bags, or even beautiful ribbon bows.

The Paper Architect Studio is still a fairly new shop, less than 5 months old at the time of writing this, but it has made over 50 sales. That’s really good for a brand new shop. And sales will pick up immensely comes holiday season.

Stickers 

Stickers can be sold to a variety of people. Whether its cool funky stickers for decorating, for teachers or stickers for planners. 

Planner Kate here has a sticker shop that sells stickers for planners. 

Example of woodworking as a good Etsy shop idea

Docking Station//Design Wooden Gadget

Woodworking 

There’s so much you make with wood, from coasters to step stools and cutting boards. 

Check out the awesome phone and gadget docking stations from Design Wooden Gadget for creative inspiration. 

Jewelry Making Supplies

You can sell finished jewelry, but you can also sell the supplies to make your own jewelry. Beads for example, can sell really well.

This store, Bead Boat, is the perfect example of a successful bead shop on Etsy.

Small Business Supplies

There are lots of small businesses out there that want to support other small businesses by buying supplies from them exclusively.

From product price tags to business cards to shop decor and signs. There are plenty of opportunities here for a newbie to get into the Etsy biz.

I really like Miracle Design Studio for their small business products.

example of macrame as a unique Etsy shop idea

Large Black Mandala Wall Hanging//Modern Macrames

Macrame

Macrame has become very popular in modern home decor and if you have a knack for it you could start selling your works!

Modern Macrames is an example as a popular macrame shop on Etsy.

Clothing

Whether it’s vintage or handmade clothing there’s plenty of people out there looking to create their own unique style through the clothes that they wear. 

There are so many examples of successful clothing shops on Etsy, it’s hard to pick just one.

However, Silk and More stands out as a unique and successful Etsy shop that deserves mentioning. 

I hope you’ve found some new and unique Etsy store ideas for how you build your own successful store.

Don’t forget, if you haven’t opened your shop yet, you can get your first 40 listings for free by singing up through this link!

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