Tips and Tricks To Get Found on RedBubble
If you’re already designing on RedBubble you are very familiar with the massive competition and saturation on the platform. So what are some ways that you can get noticed and get more eyes on your products on RedBubble?
Here’s a list of four things you can do to get noticed on RedBubble and make more money on the platform. Read on for details on each item.
- Niche Down
- Hone Your Skills
- Title, Tags, and Description
- Social Media Marketing
To improve your odds of getting discovered on the platform it helps to niche down. Niching down means focusing on a certain topic, genre, style, product, etc.
For example only doing dog designs, although I don’t recommend dogs as it’s already crazy saturated. But what about dogs with cats? That is a sub-niche that would be less saturated than just dogs. If you have a niche that you love but it is already super saturated, then you can niche down even further by combining two niches together. Dogs and cats, dogs in hats, dogs with tennis balls, or specific dog breeds are just some ideas off the top of my head.
It’s important to do keyword research to discover niches that could be profitable.
There are a few ways you can do keyword research, you can take a look at Google Trends, you can start typing in the RedBubble search bar and let it auto-populate words to discover what customers are searching for, or you can take a look at what’s selling well on other platforms such as Amazon, Etsy, Zazzle, Society6, etc. Just don’t copy anyone’s designs, it’s okay to get ideas and inspiration though.
Hone Your Skills
Practice, practice, practice!
You aren’t likely to create best-selling designs right off the bat and that’s okay and totally normal. It takes time to build your design skills and discover what sells well for you on RedBubble. But don’t let that stop you from uploading!
Challenge yourself to work on designs daily and you will improve your skills in no time.
On the flip side, if you are purchasing graphics to create your designs, you may not need to work on your art skills, but you still need to develop an eye for what types of designs will look good on RedBubble’s collection of products and what will sell. You can create a handful of different designs with one graphic to maximize your chance of making sales.
If you are wondering where to buy graphics check out Etsy by clicking here, Creative Fabrica by clicking here, or Creative Market by clicking here. Be sure to read through the licenses for each product as they will vary.
Title, Tags, and Descriptions
This is one of the most important things to put time and effort into when starting your print on demand business. You could have the best design ever, but without keyword-rich titles and tags, nobody will ever see it. The times of being found just by sheer luck and being good at your craft are over. You need to work on your keywords in order to be found on RedBubble.
Titles and tags are what make you discoverable on the RedBubble marketplace. However, the description makes you discoverable on Google.
If you followed the advice above, you have niched down and your titles and tags will have less competition and will give you the biggest chance of getting noticed on RedBubble.
For keyword ideas, you can look at the top sellers on RedBubble and see what their tags and descriptions are. This is just to get ideas and NOT to copy!
Please be aware that using spammy keywords that are not relevant to your product or designs will not help you to get sales, and it will only hurt your store in the long run.
Let’s look at the space fox example again. You’ll notice that each of the keywords is relevant to the design. The artist has also added their own name for people searching for his work specifically.
Social Media Marketing
One way of getting noticed on RedBubble is to bring traffic from other platforms to your RedBubble store. This can be done through any social media platform. Let’s take a look at how the Pinterest, Instagram, and Facebook platforms can benefit the visibility of your shop on RedBubble.
Pinterest marketing is probably the most hands-off of the three forms of social media marketing strategies that we will discuss. You will need to create a Pinterest account specifically for your RedBubble shop and then pin your products regularly. Try to get at least one pin a day up.
You can pin directly from RedBubble, however, for the most success, you will need to design your own pins in a 2:3 format (500 pixels wide by 1,500 pixels high.) I recommend using Canva, the free version is all you need, however they have a paid option. Check Canva out here.
You will also need to come up with keyword-rich descriptions and titles for your pins.
Pinterest has it’s own scheduler where you can create and schedule your pins up to 2 weeks in advance. Otherwise, you can use Tailwind, it’s the program that I use. Tailwind is a paid Pinterest scheduler, however, they have a free version where you can schedule up to 30 pins at a time. Check Tailwind out here.
It does take some time to gain traction on Pinterest, but nothing like it would on Instragram.
Instagram is a great place to advertise your products and designs to potential new customers. Whether you choose to use your personal accounts to promote your products or start a business account is up to you.
It takes a lot of time and consistency to build an Instagram these days, but it certainly can be done.
Facebook groups are a great way to get your name out there. Ideally, you can find a group that relates to your niche. Instead of posting your products directly for sale up in the group, you can share a picture of the design and say something like “look what I created, feeling proud.” Or something along those lines, so that you are just sharing with the group rather than obviously self-promoting, which is often against the rules a good way to get yourself kicked out of many groups. If people like the design they will reach out and ask where to buy.
You can also build your own Facebook group that focuses on your niche. This will take a lot of time and dedication and may not be the best use of your time, however, it leaves the door open for you to leverage that group for something else down the line. For example, if you upgrade from RedBubble to selling print on demand products through Etsy, you will have an easier time generating customers if you have already put work into building this group.
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