How to Make Money on Zazzle – 7 Steps to Success

Anyone can make money on Zazzle if they are willing to put the time and effort in and learn and improve along the way.

There are 7 main steps for how to make money on Zazzle that you need to start implementing as soon as possible if you want to start seeing success in your print on demand business. Read on to go more in-depth into each step. Plus 5 bonus tips below!

  1. Start a Store
  2. Keyword Research
  3. Niche Down
  4. Design, Upload, Repeat
  5. Collections & Categories
  6. Pinterest Marketing
  7. Patience & Perseverance

Read on to go more in-depth on how you can be successful on Zazzle. 

Start a Store

Obviously, you aren’t going to make any money on Zazzle if you never open up your shop.

Start an account, pick a shop name, and fill in the necessary information to get your shop open. You can use sites like Namelix to help you come up with a store name if you are struggling.

And you can create a banner for your shop in Canva. It’s free and easy to use.

Complete all of the information as much as possible before moving on. Now, once you’ve got that out of the way, you’re ready to start adding products!

Keyword Research

Before you add a bunch of random products and designs to your shop you’re going to want to do some keyword research.

Without proper keyword research, you’ll be taking shots in the dark, throwing designs up, and hoping they sell. That’s not an efficient way of making money on Zazzle.

It doesn’t have to be an extensive research. Take a look at the keywords that other top sellers are using and what’s on the trending page of Zazzle to give you an idea of what sells on Zazzle.

It’s helpful to do your keyword research first and let your research guide your designs, rather than creating designs and trying to find keywords to match.

Niche Down

This goes hand in hand with keyword research. If you’ve done your keyword research you’ve probably got a pretty good idea of a niche you may want to get into.

Once you’ve selected a niche you will want to make multiple designs for that niche. 10-20 variations of a design should be enough to see if you’re on to something with your chosen niche.

If you need help finding niches, read this helpful guide here on 13 Niche Ideas for Zazzle.

Design, Upload, Repeat

You can’t make sales if you don’t get your designs up. Period.

Once you’ve found your niche and chosen your keywords it’s time to start designing and filling your shop with listings. The more products you have up the better. It takes having a lot of products up in your store to make good money on Zazzle. The more products you have up the more chances of your shop getting found and bought from.

Unsure which products to put your products on? Check out this informative guide on The Best Selling Items on Zazzle here.

If you’re finding the upload and data entry process tedious, read how to upload designs quickly to multiple products here.

Collections & Categories

Adding collections and categories to your store and placing them on the homepage of your storefront is going to help customers navigate your store, leading to more sales. 

I like to use categories for types of products. For example, phone cases or throw pillows. As there is no limit to how many items can go into a category. However, an item can only go into one category. 

While I use collections to group designs together. For example, monogram pillows, dog mugs, or an autumn wedding theme collection. One item can go into multiple collections and one collection can hold up to 300 products. 

Pinterest Marketing

Now that you’ve filled your store with products it’s time to start promoting them on other platforms. Pinterest is great for this, but you can also use Instagram or Facebook if that what you’re more comfortable with or you already have a following on those platforms.

If you choose to promote on Pinterest make sure to get fresh pins out at least once a day. You can schedule them in advance with the Pinterest scheduler or by using Tailwind, a paid scheduling app, but they have a free trial that will do the trick.

Ell Duclos has an amazing Pinterest course, that has helped us grow our Pinterest from 0 to hundreds of thousands of monthly viewers. Check it out here. It’s directed at bloggers, but ultimately it’s a Pinterest strategy course and the rules will be the exact same for promoting your Zazzle store on Pinterest.

Patience & Perseverance

Zazzle, and every other print on demand marketplace, is NOT a get rich quick scheme. It takes time to build, a whole lot of trust in the process, and determination.

It took me a few weeks to make my first sale on Zazzle and a few months to start seeing consistent sales. In my first few months, I was making less than $20 a month, but I could see those numbers rising and trusted that I could keep building on it. Now I regularly make hundreds of dollars a month on Zazzle and even had a single month where I made over $5,000. You can read about that here.

More Tips and Ideas for How To Make Money on Zazzle

So you’ve read through the breakdown of how to make money on Zazzle, but you’re looking for more.

Here are a few more tips and tricks to help you with your Zazzle/print on demand journey.

Royalties: It’s important to play with your royalties. Most people like to stick between 10-15% but you need to find what works for you. Consider a lower royalty rate for a higher-priced item and vice versa.

Customizations: If you read through the previously mentioned guide, 13 Niche Ideas for Zazzle, you’ll know that customization and monograms are HUGE on Zazzle. This feature is part of what makes Zazzle stand out from all the other print on demand companies, so use it to your advantage.

Zazzle News: Pay attention to the Zazzle News forum, where they announce new product launches. Zazzle comes out with new products fairly regularly and if you are the first to get your designs up on new products you have a better chance of making it to the first page for that product on the marketplace. Which will lead to more sales. You can access the forum here.

Be Original: Believe it or not, it’s not going to do you any good to just copy the designs that are already selling. You can start out by getting inspiration from them, but be sure to put your own spin on those designs and make them original.

Design Design Design: I already made this point in the design, upload, repeat section, but it’s worth saying again. Get your designs up and on as many products as possible. The more products it’s on the more chance you have of making sales.

Be sure to read 7 things you need to know about Making Money Online here for additional tips on making money online.

More!

If you want to read and learn more about how you can be successful on Zazzle, check out our library of Zazzle related topics here. 

If you want to learn more about print on demand, check out the print on demand library here.

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